About Us

 

Welcome to NayaSwad — where the earthy aroma of tradition and the comforting taste of home come together to reach your plate.

Our Story
Thekua is not just a snack; it is a treasured part of the cultural heritage of Bihar and Purvanchal. With a vision to connect this age-old tradition with the modern lifestyle, Vivek Kumar (Founder) and Vinit Kumar (Co-Founder) started NayaSwad. We firmly believe that even in today’s fast-paced, fast-food world, the finest flavors are those prepared with sincerity, purity, and heart.

Why NayaSwad?
We understand that a truly perfect Thekua is defined by its crisp texture and perfectly balanced sweetness. At NayaSwad, we are committed to delivering the same authentic, traditional taste in every single pack.

• Pure Ingredients: We use only carefully selected wheat flour, pure ghee, and desi jaggery/sugar to maintain authentic flavor and quality.

• Homemade Feel: Our products are made without any artificial preservatives or chemicals, ensuring that every bite feels just like home-cooked food made with love.

• Hygiene You Can Trust: Along with great taste, health and cleanliness are our highest priorities. Our kitchen strictly follows international hygiene and safety standards.

Our Mission

The shared mission of Vivek and Vinit is to take this traditional Bihari superfood to every corner of India and across the world. Through NayaSwad, we want people to experience more than just a snack — we want them to feel the warmth of tradition, the richness of heritage, and a deep sense of belonging.

“NayaSwad: Same Tradition, A New Style.